Branding

In today’s episode, we’re joined by the incredible Ellen Yin from Cubicle to CEO. Ellen shares her inspiring story of leaving the corporate world without a backup plan, building a multi-six-figure business, and leveraging personal branding and strategic partnerships to drive success. Dive into this transformative episode as Ellen reveals her steps to creating impactful […]

  I am so excited to share our biggest announcement yet … we have opened a Creative Studio. Introducing This Hudson Studio. We’ve always seen expansion for this brand in more ways than one and a brick and mortar was always on the list. We believe in creating impactful and intimate experiences both digitally and […]

We shared on our Instagram earlier this month about what to expect this year and boy are we excited What started out as a one woman show quickly expanded to a team, global client roster and major media placements and speaking engagements. We believe strongly in building an iconic brand that’s sustainable and that’s reflective […]

Throughout my time in the marketing industry, I’ve witnessed and experienced countless do’s and don’ts when it comes to the client experience. It’s not just the emphasis on customer service, but their experience with your brand from start to finish. After leaving the corporate world in 2020 to pursue my own business full time as […]

No entrepreneur wants to be seen as “just another brand.” No, they want to be the gold standard, the premium choice. Here’s the catch, it doesn’t matter what your product or service is, it is all in the perception of luxury that surrounds your brand. Without it, you could have a great product but the […]

So what exactly is brand affinity? I was having a conversation with a friend recently and they asked how I measured brand affinity and loyalty in the corporate world. I realized that brand affinity is something we don’t talk about enough in the online space, so let’s get it out there. Brand affinity is the […]