You’ve posted that black square.
You’ve “muted” your account for a week.
You’ve let other BIPOC take over your accounts (if you did, I sure as hell hope you paid them).
Now what?
Business as usual? Nope. Business has changed forever. This has been the largest civil rights movement in history. One so powerful that every state in the United States and 18 other countries participated. It is so powerful that it shook the online coaching and entrepreneur industry forcing us all to stop, reflect, reevaluate and implement change to our personal and professional lives. It dismantled and restructured a lot of hierarchy.
Money and influence are no longer the only forms of hierarchy-it’s who you are as a person.
It’s your values. It’s how you show up in different times. It’s how strong you are as a leader.
What do you do now?
Now is your moment to continue those tough conversations with your clients, team, audience, family and friends. Change doesn’t happen from silence. Change only comes when we speak up.
Now is your moment to assess your business and see where you can truly make a difference and hire Women of Color and create an inclusive environment for everyone. Think about this regarding your group photo shoots, hiring practices, campaigns and events
Now is your time to do the internal work and recognize your subconscious bias and subliminal comments, gestures, marketing verbiage that you use that can be offensive to BIPOC, WOC and people with identities different than your own.
Last but not least, now is your time to be an ally to our black sisters and brothers. We’re in this together. This is not over in a week. This is going to be a constant push forward as we work to make this the new normal for BIPOC and POC everywhere.
